Weaving the story of the
pashmina shawl
At Craft Label, we aim to emancipate numerous stories of art, passion, culture and identity and
bring them before the eyes of the world in manifest form. From rich Kashmiri Pashmina to fine
English Leather…. from the famous Iranian Saffron to the enchanting fragrances of the East, all
kinds of luxurious treats to the senses, ones that are being brought into existence by withered
and wrinkled hands in the remote corners of the world.
Craft Label branding inspired from the finest handmade stiches to represent the unique Kashmiri Pashmina and crafts – production journey and people or hands behind it. The packaging and branding share the transparency toward the real craft and craftsmanship.
Custom website UI & UX with Content management system to keep the website updated and fresh with latest collection and contents, website also offer inquiry system and integrated with live Instagram feed.
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